Bounce rate, as characterized by Google Analytics, is a percentage of single-page sessions on your website. In Basic English, it addresses the percentage of individuals who open only one page on your website, do not tap on anything, and continue on. Reasons can be various, disliking the design, to not finding what they are searching for. The higher the bounce rate, the lower the conversion rate for you website. Google also takes bounce rate in consideration while deciding search engine rankings. You can check your bounce rate in Google Analytics, along with Exit rate data that show which page on your site are clients most leaving from. Assuming that you have a solitary page website, it is natural that you have a high bounce rate since Google will add one new view only when visitors invigorate the site.
Readability – As we as a whole know already, Content is top dog, and it has to be great, novel and informative. Today we add one more adjective – readable, or easy to read. Content online is not the same as that in books and newspapers. Individuals reading articles on the web usually do it fast and want to see the main information immediately. Individuals will read your articles in the event that they are structured well short paragraphs, list items, unmistakable titles, key parts in striking or italic, great composing style. You would not believe, yet longer articles are actually considered better quality, however they need to be formatted well, and without grammar and spelling blunders. Assuming you compose articles just to have something tossed on your website, no wonder your bounce rate is high.
New content – We mentioned before on our blog that individuals love new content and when the website or blog is updated regularly. These days something composed even last year can be considered ancient, contingent upon what your site is about. So compose those articles, or if nothing else update the more seasoned ones, and keep the visitors on your site.
Right keywords – Everyone wants organic traffic and getting visitors straightforwardly from search results. That is why finding the right keywords are important. Keyword research is key part of your SEO campaign and running a website in general. On the off chance that you are targeting a wrong keyword and or do not have your content composed around your target keyword, individuals will not be happy – they did not find what they were searching for. Track down those great keywords and remember them for your content and give your visitors what they are searching for and find article about bounce rates.
Landing pages for high volume keywords – While we are at it, on the off chance that you find high search volume keywords during your keyword research, it is really smart to create separate landing pages for them. The visitors that search for the certain keyword will find exactly what they were searching for, be happy, make a purchase, prescribe to their companions and check out your website.